Nike - "The Conductor"

Wieden + Kennedy

Wieden + Kennedy Portland, Stati Uniti

Premi

5208

Marca: Nike
Paese: Stati Uniti

Cliente: Nike

Titolo	The Conductor
Agenzia	Wieden + Kennedy
Campagna	The Conductor
Cliente	Nike
Marca	Nike
Data di Prima Diffusione/Publicazione	2016 / 3
Settore	Abbigliamento, Moda, Calzature
Trama	As Kobe Bryant’s 20-year pro basketball career concludes this evening in Los Angeles, Bryant playfully orchestrates a symphony of cheers and jeers in Nike’s new film, “The Conductor,” which illustrates the athlete’s polarizing effect among players, coaches and fans, whom many have loved and others have loved to hate. Cameos in the new film, directed by Mark Romanek and developed in partnership with Wieden+Kennedy Portland, include Hall-of-Fame coach Phil Jackson, 10-time All-Star and Los Angeles native Paul Pierce, former world champion Rasheed Wallace, a flustered Benny the Bull and passionate fans representing nine basketball teams. “The Conductor” continues the love-hate theme surrounding Bryant, established by Nike Basketball last Thursday and leading into Mamba Day today. This tribute illustrates how hate has manifested into respect and admiration for Bryant. It began with Nike athletes across multiple sports wearing black and gold shoes as a symbolic tribute to Bryant’s golden career fading to black.
Tipo di Media	Interattivo
Lunghezza	90 seconds
Colonna sonora	"I've Been Loving You Too Long To Stop Now" by Otis Redding
Casa di Produzione	Anonymous Content
Director	Mark Romanek
Executive Producer	SueEllen Clair
Creative Director	Ryan O'Rourke
Creative Director	Alberto Ponte
Music Production	Beacon Street Studios
Arranger	John Nau
Arranger	Andrew Feltenstein
Editing Company	Exile Editorial
Editor	Eric Zumbrunnen