HBO - "HBO Voyeur"

BBDO New York

BBDO New York New York, Stati Uniti

Premi

25715

Marca: HBO
Paese: Stati Uniti

Cliente: Home Box Office, Inc.

Titolo	HBO Voyeur
Agenzia	BBDO New York
Campagna	HBO Voyeur - Home Box Office
Cliente	Home Box Office, Inc.
Marca	HBO
Posted	Aprile 2008
Prodotto	hbovoyeur.com
Settore	TV, Radio
Filosofia	HBO used the trifecta of an outdoor event, web film, and interactive website to display their capabilities in the art of storytelling. Last summer in Manhattan a giant life-size movie was projected onto the side of an apartment building. It appeared to show what was happening inside the individual apartments, with individual inhabitants going on with their domestic activities. Passersby could seemingly peek into the lives of the city dwellers. A website was also launched with a dedicated blog and a unique web film titled "The Watcher" to add suspense and increase interaction and audience engagement. HBO's effort earned mention in New York Magazine as "brilliant" and "highbrow". One million unique viewers saw the online content in the first three weeks with fully half of HBO's On Demand viewers watching it within the first week. Original music was composed to fit each story.
Tipo di Media	Case Study
Lunghezza	200 seconds
Art Director	David Carter
Creative Team	David Carter
Creative Team	Brian DiLorenzo
Creative Team	Mike Smith
Copywriter	Mike Smith
Copywriter	David Carter
Copywriter	Greg Hahn
Creative Team	Greg Hahn
Creative Team	Bill Bruce
Creative Team	David Lubars
Agency Producer	Jiffy Iuen
Agency Producer	Brian DiLorenzo
Director	Jake Scott
Casa di Produzione	RSA Films
Account Executive	Rob Rawley
Account Executive	Tara DeVeaux
Account Executive	Juliane Sunderland
Account Executive	Jessica Mailloux
Producer	Fran McGivern
Producer	David Mitchell