Ben Priest
Former Executive Creative Director & Founding Partner at adam&eveDDB, London
London, Regno Unito
TitoloBulldog
Agenzia
Campagna The New Breed
Cliente Harvey Nichols
Marca Harvey Nichols
PostedFebbraio 2014
Settore Grande Distribuzione alimentare
Slogan The new breed
Trama This campaign plays on the fashion cliché of dogs in handbags. Replacing Chihuahuas and Shih Tzus, traditionally favoured by the likes of Paris Hilton, with Bulldogs and Pit Bulls to reflect a ‘new breed’ of more accessible fashion.
Tipo di Media Esterna
Copywriter
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Art Director
Art Director
Photographer
Agency Producer
Executive Creative Director
Executive Creative Director
Executive Creative Director

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