| Titolo | Motorcycle |
| Agenzia | Wieden + Kennedy |
| Campagna | Smell Like A Man |
| Cliente | Procter & Gamble |
| Marca | Old Spice |
| Posted | Luglio 2010 |
| Settore | Gel bagno e gel doccia |
| Slogan | Smell Like A Man, Man. |
| Trama | Anything is possible when you smell like an Old Spice man and our hero, Isaiah Mustafa, is back to illustrate just a few of the amazing things that an Old Spice man can do. The latest effort is a fully integrated campaign with TV, print and digital executions, targeted at both men and women, once again touting the manly scents of Old Spice body wash. |
| Tipo di Media | Stampa e stampati |
| Market | Stati Uniti |
| Creative Director | Jason Bagley |
| Creative Director | Eric Baldwin |
| Copywriter | Eric Kallman |
| Copywriter | Craig Allen |
| Photographer | Danielle Levitt |
More Work
SEE ALLIn-Home Advertising
- MARCA:
- Pabst Blue Ribbon
- AGENZIA:
- CALLEN
The Man Your Man Could Smell Like
- MARCA:
- Old Spice
- AGENZIA:
- Wieden + Kennedy
Together, A Short Film You Can Buy
- MARCA:
- National YoungArts Foundation
- AGENZIA:
- CALLEN
Ready for Anything
- MARCA:
- VistaPrint
- AGENZIA:
- CALLEN
Bazaar
- MARCA:
- Sony Playstation Store
- AGENZIA:
- Venables Bell + Partners
Westin Threadforward
- MARCA:
- Westin Hotels & Resorts
- AGENZIA:
- Venables Bell + Partners
Promote Yourself
- MARCA:
- Audi
- AGENZIA:
- Venables Bell + Partners