| Titolo | The Heart |
| Agenzia | Saatchi & Saatchi |
| Campagna | Heart of the Olympian |
| Cliente | Visa International |
| Marca | Visa |
| Data di Prima Diffusione/Publicazione | 2016 / 3 |
| Settore | Plastic Cards/Investimenti |
| Filosofia | The film, directed by Juan Cabral, follows an athlete preparing to compete and depicts the journey he goes through in the build up to the ultimate moment; the competition. His everyday life is interspersed with images of a beating heart, drawing parallels between the heart of an athlete and Visa. Visa is the beating heart of payments. Just like your heart, Visa is always ready, always performing, whenever you need it. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Director | Juan Cabral |
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