Roche Bobois - "Bird"

BETC Paris

BETC Paris Pantin, Francia

7316

Marca: Roche Bobois
Paese: Francia

Cliente: Roche Bobois

Titolo	Bird
Titolo (Lingua Originale)	Oiseau (anglais)
Agenzia	BETC Paris
Campagna	Designed for you - Roche Bobois
Cliente	Roche Bobois
Marca	Roche Bobois
Data di Prima Diffusione/Publicazione	2008 / 9
Settore	Mobili per la casa
Slogan	Designed for you
Slogan (Lingua Originale)	Conçu pour vous
Trama	The setting, as white as a blank page, allows the pieces of furniture to make their full impression. To highlight the perfection of the pieces and to underline the high quality of the craftsmanship, it was vital to let their beauty come to the fore, to envelop them in silence, and in the grand tradition of “less is more”, allow them to tell their story themselves.
Trama (Lingua Originale)	L’espace, blanc comme une page vierge, accueille le meuble en lui donnant toute sa vibration et lui sert d’écrin pour laisser fonctionner l’imagination du consommateur-spectateur : les meubles sont démesurés et symbolisent l’objet de désir absolu des différents animaux mis en scène.
Filosofia	The agency confirms the unique and exclusive character of Roche Bobois furniture that is, above all, the work of designers
Filosofia (Lingua Originale)	L’agence a fait le pari de réaffirmer le caractère unique d’un meuble Roche Bobois qui se trouve être avant tout une oeuvre de créateur
Problema	Roche Bobois is paving the way for a new vision of upmarket furniture
Problema (Lingua Originale)	Roche Bobois pose les jalons d’une nouvelle vision du mobilier haut de gamme.
Tipo di Media	Stampa e stampati
Market	Francia
Casa di Produzione	Rita Productions
Photographer	Grégoire Alexandre
Art Buyer	Isabelle Mocq Orain
Art Director	Agnès Cavard
Copywriter	Valérie Chidlovsky
Creative Director	Antoine Choque
Advertising Manager	Eric Amourdedieu
Advertising Manager	Hervé Huttmann
Account Manager	Valérie Albou
Account Manager	Marie Giard
Account Manager	Anne-Laure Salson