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Jean-Clément Soret
Jean-Clément Soret
Colorist at Co3
London, Regno Unito
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TitoloHome Insurance
Agenzia
Campagna Live a little freer
Cliente AA Insurance Limited
Marca AA Insurance
Data di Prima Diffusione/Publicazione 2018 / 8
Settore Assicurazioni
Filosofia AA Insurance has launched a new brand campaign via DDB New Zealand called 'Live a Little Freer'. DDB has brought the story to life by following the journey of three characters who embody freedom, confident in the knowledge they are protected with AA Insurance. A loveable superhero kid, an older gentleman, and a woman in her car are portrayed as carefree, as life's dramas play out around them. AA Insurance head of marketing and distribution, Richard Park, says the campaign embraces the brand's personality and dedication to customer satisfaction. The integrated campaign will roll out in TV, cinema, digital, social media and radio.
Tipo di Media Televisione e Cinema
Lunghezza
Head of Marketing Communications
Creative Director
Executive Creative Director
Chief Creative Officer
Executive Producer
Planner
Media Services
Copywriter
Art Director
Business Director
Business Director
Planning Director
Lead Business Partner
Sound Mix and Design
Sound Mix and Design
TV Producer
Production Company
Executive Producer
Director
Direttore della fotografia
Producer
Offline Editor
Colourist
Online Editor
Online Editor
Music Licensing

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