Ministère de l'Ecologie & du Développement Durable - "Beach"

Publicis Consultants

Publicis Consultants Paris, Francia

3699

Questo spot fa parte della collezione ACT Responsible

Marca: Ministère de l'Ecologie & du Développement Durable
Paese: Francia

Cliente: Ministère de l'Ecologie, du Développement et de l'Aménagement Durables

Titolo	Beach
Titolo (Lingua Originale)	Plage
Agenzia	Publicis Consultants
Campagna	Biodiversity - Ministère de l'écologie
Cliente	Ministère de l'Ecologie, du Développement et de l'Aménagement Durables
Marca	Ministère de l'Ecologie & du Développement Durable
Data di Prima Diffusione/Publicazione	2006 / 10
Settore	Enti per la difesa dell'ambiente, degli animali
Slogan (Lingua Originale)	Une espèce disparaît toutes les 18 minutes
Filosofia	Bring these issues closer to people's everyday life, without making them feel guilty, but by showing them that each and every individual can make a difference in his or her daily activities : it is possible to act at an individual level with small, accessible, tangible gestures. To fight against climate change and to preserve biodiversity, there are no small gestures when we are 60 million doing them.
Filosofia (Lingua Originale)	Il n'y a pas de petits gestes quand on est 60 millions à les faire.
Problema	Increase awarness of how important and urgent it is for each and everyone to show their commitment to face two major environmental threats : climate change and loss of biodiversity
Problema (Lingua Originale)	Faire la pédagogie des gestes simples et quotidiens en faveur du développement durable.
Risultato (Lingua Originale)	65% de mémorisation.
Tipo di Media	Televisione
Lunghezza	30 seconds
Market	Francia
Creative Director	Philippe Amy
Creative Director	Eric Turlotte
Art Director	Nicolas Faux
Account Manager	Jean-Yves Rince
Advertising Manager	Laurence Dayet
Director	Nicolás Caicoya
Agency Producer	Christine Clerc