Aruba - "Vanessa (Culture)"

The Concept Farm

The Concept Farm New York, Stati Uniti

5393

Marca: Aruba
Paese: Stati Uniti

Cliente: Hewlett Packard Enterprise

Titolo	Vanessa (Culture)
Agenzia	The Concept Farm
Campagna	Authentic Aruba
Cliente	Hewlett Packard Enterprise
Marca	Aruba
Data di Prima Diffusione/Publicazione	2018 / 9
Settore	Turismo
Trama	Created by independent agency Concept Farm, the “Authentic Aruba” campaign launches and highlights one of the destinations’ strongest reasons for visiting – its warm and sunny people. The integrated campaign features dozens of Arubans, making a human connection between “One happy island” and its visitors – a connection today’s experiential traveler craves. The centerpiece of the campaign features six niche-focused landing pages “hosted” by a different Aruban local – matching audience interests with the activities Aruba offers. Culture, culinary and romance are part of the new push, following the wellness, adventure and family niches that kick-started the campaign in 2017. The videos will live on https://www.aruba.com/us/local-stories-travel-guide. Additional content will include short, medium and long format videos, GIFs and interactive content across TV, digital, social, native, influencers, print, OOH and trade shows.
Tipo di Media	Interattivo
Lunghezza	77 seconds
Brand	Aruba Tourism Authority
Chief Executive Officer (CEO)	Ronella Tjin Asjoe-Croes
Chief Marketing Officer (CMO)	Sanju Luidens Daryanani
Area Director	Edward Malone
Marketing Manager	Ayerim Lacle Maduro
Agency	Concept Farm
Creative Director	Gregg Wasiak
Creative Director	John Gellos
Strategy Director	John Speers
Account Director	Jessica Lombardo
Account Executive	Christine Ruppert