| Titolo | Puppies |
| Agenzia | DiMassimo Goldstein |
| Campagna | Start a lie - Tappening |
| Cliente | Tappening.com |
| Marca | Tappening |
| Posted | Luglio 2009 |
| Prodotto | Tap water |
| Settore | Environmental & Ecological Issues |
| Slogan | If bottled water companies can lie, we can too. Find out the truth at tappening.com or spread your own lie at startalie.com |
| Trama | The goal is to diffuse on the web a lie about bottled water. People could realize tap water is as good as bottled one, and better for the environment. |
| Tipo di Media | Stampa e stampati |
| Market | Stati Uniti |
| Più informazioni | www.startalie.com/ |
| Creative Director | Mark DiMassimo |
| Art Director | Chris Carlberg |
| Copywriter | Justin Prichard |
| Illustrator | Jan Kallwejt |
| Account Director | Steve Dolan |
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