| Titolo | Containers |
| Agenzia | AMV BBDO |
| Campagna | It Has To Be |
| Cliente | H.J. Heinz |
| Marca | Heinz |
| Posted | Novembre 2010 |
| Prodotto | Fridge Pack |
| Slogan | It Has To Be Heinz |
| Tipo di Media | Televisione |
| Market | Regno Unito |
| Casa di Produzione | Rogue Films |
| Music Production | Wave Studios |
| Creative Director | Anthony Nelson |
| Creative Director | Mike Sutherland |
| Director | Sam Brown |
| Post Production | The Mill London |
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