Trama | Every Coke is equal: no-one gets a better Coke than anyone else. The same can’t be said for airline seats, as anyone who's been crammed into the middle seat knows. So the agency helped Coca-Cola partner with Delta Air Lines to create the first airport lounge exclusively for those consigned to the middle seat. In The Middle Seat Lounge, middle seaters could relax, refresh, and be treated like royalty. They were even given a special Coke three-pack designed to break the ice with their new friends in the aisle and window seats. |