A global online campaign and website has been launched by Standard Chartered Bank as part of its commitment to raise awareness and provide education about HIV and AIDS. The global social media campaign centres on an interactive, informative website with very entertaining animated web-Learning modules.
Filosofia
The global social media campaign, including viral videos, builds noise and awareness with supported paid-media, to encourage both individuals and corporate partners to participate and in turn become champions of the initiative.
Problema
The story of Mr HIV and his plan to attack and destroy the human race is told through 6 fast-moving animated video modules. The website also incorporates hard facts about HIV and AIDS; blogs from the Banks HIV Champions in various countries; a real time counter; an interactive map tracking the number of people protected through the website; and features partner organisations working with Standard Chartered on HIV education.
