| Titolo | Breakfast |
| Agenzia | Y&R London |
| Campagna | Breakfast |
| Cliente | Warburtons Limited |
| Marca | Warburtons |
| Data di Prima Diffusione/Publicazione | 2012 / 2 |
| Settore | Biscotti, Pane e sostitutivi |
| Filosofia | The campaign highlights breakfast as a priority meal and demonstrates the important role Warburtons bakery plays within it. Showcasing a range of products, we see consumers enjoying Warburtons products for breakfast that are then attracted to an advert in the paper / on radio. Something triggers their interest and we see our hero cast, joined by a cast of hundreds in a race to the Bakery to apply to become an official Warburtons Taste Tester – an opportunity that may become a reality for a few lucky people. |
| Tipo di Media | Televisione |
| Post Production | MPC LDN |
| Account Planner | Saul Betmead |
| Account Planner | Neasa Cunniffe |
| Art Director | Jamie Starbuck |
| Copywriter | Martin Mcallister |
| Creative Director | Mark Roalfe |
| Advertising Manager | Jane Sutton |
| Advertising Manager | Megan Harrison |
| Advertising Manager | Richard Hayes |
| Business Director | Nick Fokes |
| Account Director | Josh Harris |
| Agency Producer | Jennifer Fewster |
| Casa di Produzione | Smuggler |
| Director | Jamie Rafn |
| Editor | Tim Hardy |
| Editing Company | Stitch |
| Post Production | Paul Branch |
| Audio Post Production | The Audio Factory |