| Titolo | Slots |
| Agenzia | Y&R Lima |
| Campagna | Annual Collection |
| Cliente | Liga Contra El Cancer |
| Marca | League against Cancer |
| Data di Prima Diffusione/Publicazione | 2013 |
| Settore | Fondazioni caritatevoli, Volontariato |
| Slogan | Saving life is priceless. But it does cost |
| Trama | As part of the efforts to raise funds for the League Against Cancer’s 2013 Annual Collection, Y&R Peru developed a spot in which the protagonist is the collection itself. Each year Peruvians show their solidarity through a maze of donations for various charities. Which raises up the question of the proper use of funds and what is their money exactly doing in terms of saving lives and alleviating the suffering of those in need. Other people take League's altruism for granted, regardless the amount of money required to make altruism work. This spot tackles all these questions and invites the audience to donate in a new -and well justified– collection season. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Sound | Vinylo Sound |
| Executive Creative Director | Flavio Pantigoso |
| Art Supervisor | Christian Sanchez |
| Art Director | Charlie Valderrama |
| Art Director | Carlos Tapia |
| Copywriter | Daniel De León |
| Copywriter | Jorge Soto |
| Account Director | Manuel Ahumada |
| Account Executive | Gabriela Misari |
| Agency Executive Producer | Patricia de la Cuba |
| Agency Producer | Malena Mellado |
| Executive Producer | Anita Quiroz |
| Line Producer | CyS |
| Post Produzione | High End |
| Music | Ricardo Nunez |
| Advertising Manager | Javier Penny |
| Advertising Manager | Viveca Carrera |
| Account Planner | Eduardo Grisolle |
| Casa di Produzione | Canica Films |
| Director | Gonzalo Iglesias |
| Audio Engineer | Claudia Incio |