| Titolo | The Last Square |
| Agenzia | Buzzman |
| Campagna | The Last Square |
| Cliente | Mondelez International |
| Marca | Milka |
| Posted | Novembre 2013 |
| Settore | Cioccolata |
| Filosofia | Would you buy a chocolate bar with the last square missing? Well, Buzzman has created a new campaign where is puting the generosity of Europe to the test. They've taken the last square from over 10 million Milka Chocolate bars and are giving paople the chance to claim their square back or give it to someone else. To bring life to Milka's brand prosmise's (dare to be tender) Buzzman decided to use the chocolate bar itself as the main media of the campaign. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Creative Director | Georges Mohammed-Chérif |
| Copywriter | Miguel Durão |
| Art Director | Clément Sechet |
| Art Director | Daniel Fox-Evans |
| Director | Zoé Fisher |
| Production Company Producer | Good - PH |
| Agency Producer | Vanessa Barbel |
| Agency Producer | Elodie Poupeau |
| Agency Producer | Yoann Morin |
| Strategic Planner | Renaud Berthe |
| Account Manager | Julien Levilain |
| Account Manager | Antoine Ferrari |
| Account Manager | Loïc Coelho |
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