GLAD - "Anthem"

Critical Mass

Critical Mass Calgary, Canada

33310

Titolo	Anthem
Agenzia	Critical Mass
Campagna	What You Are Glad to Give?
Cliente	The Clorox Company
Marca	GLAD
Data di Prima Diffusione/Publicazione	2016 / 10
Settore	Borse di plastica, borse per I rifiuti
Trama	The film opens on a young boy receiving a brand new jersey for his birthday which he curiously proceeds to throw away (into a Glad garbage bag). What follows is more seemingly bad behaviour as he spends his days and nights sneaking around and cleaning his house out of food, clothes and toys- all of which are stuffed into Glad trash bags and hauled off to his backyard hideaway.
Tipo di Media	Televisione
Lunghezza	90 seconds
Chief Creative Officer	Conor Brady
Casa di Produzione	Big Block
Director	Jonathan Zames
Chief Strategy Officer	Jared Folkmann
Creative Director	Christiaan Welzel
Account Manager	Jolene Dobson
Copywriter	Stefan Smith
Strategy Director	Scott King
Designer	Kathryn Whiteside
Designer	Nik Mihaylov
Producer	Yvonne Ortiz
Project Manager	Amanda Fung
Direttore della fotografia	Benjamin Kitchens
Producer	Brian Taravella
Editor	James Boger
Colorist	Brandon Chavez
Post Production	Tiffany Dickerson
Head of Production	Kay Rough
Director of Business Development	Caroline Gomez