RBC - "Hometown V2"

BBDO Canada

BBDO Canada Toronto, Canada

6043

Titolo	Hometown V2
Agenzia	BBDO Canada
Campagna	Someday
Cliente	Royal Bank of Canada
Marca	RBC
Data di Prima Diffusione/Publicazione	2016 / 8
Settore	Istituti di Credito
Slogan	Let's Make Someday Happen
Filosofia	The short films from BBDO Toronto focus on how RBC can help you make your 'someday' a reality Royal Bank of Canada Makes Things Happen in Latest Spots from Steam Films Stuart McIntyre has directed four new ads for Royal Bank of Canada (RBC). The ads focus on real, individual stories showing how the RBC has helped to make 'someday' become a reality for its customers. The films are funny, emotional, honest and inspirational. McIntyre's realisation of the films portrays a state of mind as much as the bones of each story. The four films were Shot in Toronto and India over 8 days. In one film, a man is facilitated by RBC to leave his corporate job to follow his dream of being an Artisan brewer.
Tipo di Media	Televisione e Cinema
Lunghezza	31 seconds
Editing Company	Married to Giants
Post Produzione	Alter Ego
Producer	Rob Jacklin
Director	Stuart McIntyre
Executive Creative Director	Denise Rosetto
Executive Creative Director	Todd Mackie
Editor	Graham Chisholm
Colorist	Eric Whipp
Casa di Produzione	Steam Films
Direttore della fotografia	Adam Marsden