Titolo | KRAVE Better |
Agenzia | Erich & Kallman |
Campagna | KRAVE Better |
Cliente | KRAVE |
Marca | KRAVE Jerky |
Data di Prima Diffusione/Publicazione | 2021 / 8 |
Settore | Alimentari |
Trama | The new “KRAVE Better” ad spot in collaboration with Shaun White highlights KRAVE as the snack brand that is bold and unexpected, striking the perfect balance between better-for-you, great taste, and fun – it’s all about craving better and having fun with it. Strategically, the campaign aims to differentiate KRAVE within a premium “Better For You” protein category full of brands built around pushing physical limits and macho humor, by depicting a more refined White. The spots illustrate White’s personal evolution, beginning with his radical teenage persona as an extreme sports phenom with iconic long, orange hair, which turns out to be a wig that gets tossed to the side as he embraces a more polished and balanced life that’s anything but boring. Coming at a time when the world is keenly watching the world’s top athletes compete in the Olympics, the campaign aims to portray the relatable story of what people want from a better-for-you, better-tasting snack. |
Tipo di Media | Interattivo |
Lunghezza | |
Chief Marketing Officer (CMO) | Rusti Porter |
Director of Marketing | Steele Meisinger |
Chief Creative Officer | Eric Kallman |
Co-Founder | Eric Kallman |
Associate Creative Director | Jason Goldberg |
Copywriter | Jon Northrop |
Head of Production | Olivia Baker |
Associate Producer | Sofia Aguilar |
Strategy Director | Rebecca Harris |
Strategist | Brianne Johnson |
Account Director | Tony Billmeyer |
Production | ContagiousLA |
Director | Andrew Laurich |
Executive Producer | Natalie Sakai |
Production Company Producer | Sean Barney |
Production Designer | Lindsey Ferguson |
Editing Company | 1606 Studio |
Editor | Ryan Kavanaugh |
Assistant Editor | Chris Fontes |
Executive Producer | Jon Ettinger |
Production Coordinator | Sarah Porter |
Special Effects / VFX | The Mill LA |
Executive Producer | Hillary Thomas |
Sr. Producer | Valentina Cokonis |
Finish Artist | Phillip Ineno |
Finish Artist | Tim Crabtree |
Finish Artist | Mandy Sorenson |
Colour | The Mill LA |
Colorist | Gemma Parr |
Executive Producer | Krista Staudt |
Colour Producer | Denise Brown |
Mix | M Squared Productions LLC |
Sound Engineer | Mark Pitchford |
Assist Engineer | Hayley Kay |
Production Company Producer | Sarah Benedict |
DP | Scott Uhlfelder |