Titolo | Me & City - Polluted lookbook |
Agenzia | FRED & FARID Shanghai |
Campagna | Polluted lookbook |
Cliente | Me & City |
Marca | Me & City |
Data di Prima Diffusione/Publicazione | 2016 / 1 |
Settore | Abbigliamento, Moda, Calzature |
Trama | China is the most polluted country in the world. However, everyone seems to be used to it and forgets that pollution leads to serious health issues. ME&CITY, for the launch of its new spring collection, decided to make a statement. Because if a fashion brand alone can’t end pollution, it certainly knows how to grab people’s attention. For the 2016 S/S Collection, ME & CITY would like to launch a project that could link the relationship of ME (Consumers) & CITY. To kick start the project, we first hope to probe one of the key issue that is bothering people in the city – air pollution. To make people react on the subject we create an interactive website: The PM2.5 Show We show beautiful scenes (e.g. girl dancing on a rooftop, guy playing piano, couple walking, and a guy biking) but only when there is no pollution. The more your city is polluted, the less you can see in the film. |
Tipo di Media | Applications |
Lunghezza | |
Più informazioni | http://mecity.banggo.com/ |
Chief Creative Officer | Fred & Farid |
Executive Creative Director | Feng Huang |
Creative Director | Laurent Leccia |
Copywriter | Laurent Leccia |
Copywriter | Nix Xiong |
Art Director | Alexis Chatain |
Art Director | Jerome Pinel |
Agency Producer | Karim Naceur |
Digital Agency producer | Erick Alonso |
Producer | Takan Tao |
Director | Laurent Leccia |
Photographer | Chen Lu |
Photographer | Alexis Chatain |
Agency supervisor | Fred & Farid |
Agency supervisor | Edmond Ho |
Brand supervisor | Daniela Silva |
Brand supervisor | XinAi ZHANG |
Brand supervisor | Bobo Cui |