AdForum
Audrey Bedoucha
Audrey Bedoucha
Advertising Manager at Disneyland Paris
Paris, Francia
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TitoloPony (French)
Titolo (Lingua Originale)Poney
Agenzia
Campagna Posters - HP
Cliente Hewlett-Packard
Marca HP
PostedAprile 2010
Prodotto Printer
Prodotto (Lingua Originale) Imprimante
Settore Stampanti e scanners
Slogan (Lingua Originale) Une qualité d'impression unique
Trama Familiar places set the scene for the print campaign. What they have in common is that they're traditionally decorated with photos or posters. Thanks to the outstanding quality of HP printing, thoste posters are strikingly lifelike.
Filosofia The aim is to give consumers the desire to print by opening up new horizons, inspiring crativity and generating real emotion.
Problema Printing market is highly competitive. But an edge on product innovation and technical performance no longer seems enough to convince home or business users to choose a given brand.
Tipo di Media Stampa e stampati
Executive Creative Director
Executive Creative Director
Creative Director
Copywriter
Casa di Produzione
Strategic Planner
Account Manager
Account Manager
Account Manager
Post Production
Photographer
Art Buyer
Advertising Manager
Advertising Manager
Advertising Manager

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