| Titolo | Doritos Guru YouTube Channel |
| Agenzia | Proximity Canada |
| Campagna | Doritos Guru - Doritos |
| Cliente | PepsiCo Inc. |
| Marca | Doritos |
| Posted | Marzo 2009 |
| Settore | Fuori pasto salati |
| Trama | YouTube provides access to creators and critics en mass with 90%+ reach in Canada against the Doritos target. |
| Problema | Playing where our audience plays, videos on YouTube create massive viral presence throughout the contest/campaign and create awareness, buzz and seeding with a focused audience of creators and critics who are all about user generated content. Doritos worked closely with Youtube to be the first advertiser to utilize their homepage takeover. The one day buy on Superbowl Sunday drove 85k visits to our Talking Toys watch page. |
| Tipo di Media | Sito Internet |
| Più informazioni | www.youtube.com/user/doritosguru |
| Creative Director | John Gagne |
| Creative Director | Ian MacKellar |
| Associate Creative Director | Jon Webber |
| Copywriter | Jon Webber |
| Art Director | Andrew Kontra |
| Project Manager | Jason Dick |
| Flash Developer | Lanny Geffen |
| Interactive Production Company | Stuzo Group |
| Account Manager | Tim Welsh |
| Account Manager | Cheryl Gosling |
| Account Manager | Paul Lin |
| Digital Planner | Zachary Klein |
| Digital Planner | Dino Demopoulos |
| Digital Planner | Amanda Goundry |