| Titolo | This is the Game |
| Agenzia | Wieden + Kennedy Amsterdam |
| Campagna | This Is The Game |
| Cliente | Heineken |
| Marca | Heineken |
| Posted | Agosto 2011 |
| Settore | Birre |
| Slogan | This Is The Game |
| Tipo di Media | Televisione |
| Colonna sonora | A Soldier’s Chorus |
| Casa di Produzione | Revolver |
| Music Production | Extreme Music |
| Executive Creative Director | Mark Bernath |
| Executive Creative Director | Eric Quennoy |
| Creative Director | Mark Bernath |
| Creative Director | Eric Quennoy |
| Art Director | Craig Williams |
| Copywriter | David Smith |
| Agency Producer | Cat Reynolds |
| Agency Producer | Ross Plummer |
| Art Buyer | Andrew Koningen |
| Group Account Director | Clay Mills |
| Account Director | Patrick Garvey |
| Account Manager | Clare Pickens |
| Director | Steve Rogers |
| Casa di Produzione | Cherokee Films NZ |
| Editing Company | The Editors |
| Audio Post Production | WAVE Sound Studios Amsterdam |
| Music | Faust |
| Post Production | Glassworks Amsterdam |
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