UN Women - "Give Mom Back Her Name"

Impact BBDO

Impact BBDO Dubai, Emirati Arabi

Premi

16568

Questo spot fa parte della collezione ACT Responsible

Marca: UN Women
Paese: Egitto

Cliente: UN Women (GICC)

Titolo	Give Mom Back Her Name
Agenzia	Impact BBDO
Campagna	#MyMothersNameIs
Cliente	UN Women (GICC)
Marca	UN Women
Data di Prima Diffusione/Publicazione	2015 / 3
Settore	Istituzioni/Associazioni
Trama	As a sign of appreciation for a lifetime of love, this Mother's Day thank Mom with one small gift: Give Mom back her name.Change your twitter profile picture to your mothers name and #MyMothersNameIs …. Let the world know she gave her all to raise you. For men in Egypt and in many other countries in the Middle East, there is a peculiar taboo of not disclosing one's mother’s name in public, lest her name become a subject of shame and ridicule in public forums. Over time, her name becomes forgotten and she’s only referred to as ‘The mother of her eldest son’. UN Women’s 'Give Mom Back Her Name’ initiative is simple yet powerful and aims to take steps to eradicate this taboo and giving mother’s in Egypt and the Middle East their names back in public fora. Mohammed Naciri, UN Women Regional Director, says, “ A woman's name should never be associated with shame or embarrassment - this mother's day, we are reclaiming that space and recognizing women for the incredible individuals they are, not only as the mother of her eldest son.” The initiative is created together with IMPACT BBDO Dubai and aims to open a larger conversation of women´s rights and gender equality in the Middle East and the world. While the region has many challenges to overcome to reach gender equality, such initiatives aim to change the fabric of society at community levels; including questioning cultural norms and ultimately striving towards building an inclusive, equal society.
Tipo di Media	Web Film
Lunghezza	141 seconds
Executive Creative Director, Editor	Fadi Yaish
Art Director	Maged Nassar
Art Director	Tameem Youness
Graphic Designer	Mohamed Said
Typographer	Mahmmad Al Mahdy
Casa di Produzione	Bigfoot
Director	Maged Nassar
Director	Tameem Youness
Direttore della fotografia	Ahmed Tahoun
Post Produzione	Lizard Post Production
Copywriter	Aunindo Anoop Sen
Copywriter	Mohammad Nada