Henrik Adenskog - Audi - Safety Code | AdForum Talent: The creative industry network.

Senior Archive Director at Åkestam Holst /NoA

Stockholm, Svezia

Titolo	Safety Code
Agenzia	Åkestam Holst /NoA
Campagna	Safety Code
Cliente	Audi
Marca	Audi
Settore	Automobili/Motoveicoli
Trama	Drivers who are distracted by their phones are a huge problem that causes thousands of accidents each year. Still, 8 out of 10 drivers use their phone whilst in traffic which is quite alarming considering that a 2-second distraction is long enough to increase the likelihood of a crash by over 20 times. Now, just before Christmas – one of the busiest holidays of the year on our roads – Audi is presenting a solution. Instead of asking drivers to stop using their phones or block the use of them while in the car, they are asking the world's website hosts to help out making the roads safer. The project is called Safety Code which is a free code snippet that can be used by anyone who has a website. By applying the code to their website’s scripts, the site analyses the visitors’ GPS-position to determine if they are driving. If they are at a speed over 20 km/h, the site will be blocked until the visitor confirm that they aren’t the driver of a vehicle in order to continue to surf the site.
Tipo di Media	Interattivo
Lunghezza	65 seconds
Creative Director	Magnus Jakobsson
Art Director	Michal Sitkiewicz
Art Director	Eva Wallmark
Art Director	Jeremy Phang
Copywriter	Rickard Beskow
Copywriter	Kalle Åkestam
Account Director	Lina Engler
Account Manager	Jenny Strinnhed
Digital Producer	Johan Eklund
Account Planner	Simon Stefansson
Producer	Henrik Adenskog
MOTION DESIGN	Eskil Lundberg