Kenco - "Coffee Vs Gangs (90s)"

J. Walter Thompson London

J. Walter Thompson London London, Regno Unito

11443

Marca: Kenco
Paese: Regno Unito

Cliente: Mondelez International

Titolo	Coffee Vs Gangs (90s)
Agenzia	J. Walter Thompson London
Campagna	Coffee Vs Gangs
Cliente	Mondelez International
Marca	Kenco
Data di Prima Diffusione/Publicazione	2014 / 8
Settore	Caffe', The, Bevande al cioccolato, Bevande per colazione
Trama	Sustainability has become the norm within the coffee industry and consumers are becoming increasingly skeptical of ethical messages from big brands. In an effort to make a real difference in people’s lives, JWT London developed a pioneering, category-redefining idea to reawaken the UK population to Kenco's commitment to doing good. Kenco, one of the world largest coffee brands, has embarked on an initiative that brings the brand beyond its limits.
Trama (Lingua Originale)
Filosofia	In Honduras, where the gang problem is one of the worst in the world, JWT has set up a year-long scheme to train young at-risk people in coffee farming. The 20 recruits will be given the training and support to build a better life for themselves as coffee farmers, away from the gangs.
Problema	Kenco sources its coffee from some of the most beautiful countries in the world. However, many of these countries are ridden with gangs responsible for thousands of murders, with countless innocent people caught in the crossfire. The unfortunate reality of young people growing up amongst the gangs is that lacking opportunity, they tend to fall into the gang life. The idea, by the JWT London team, was to give them a choice where currently they have none.
Tipo di Media	Televisione
Lunghezza	90 seconds
Market	Honduras
Più informazioni	http://www.coffeevsgangs.com/
Media Agency	PHD UK
Casa di Produzione	Ridley Scott Creative Group
Post Production	Absolute Post
Editor	Whitehouse Post
Sound Design Company	Greek Street Studios
Executive Creative Director	Russell Ramsey
Creative Director	Jaspar Shelbourne
Art Director	Matt Leach
Copywriter	Jess Oudot
Agency Producer	Carley Reynolds
Assistant Agency Producer	Lula Boardman
Account Planner	Neil Godber
Account Planner	Helen St Quintin
Account Director	Adrian Ash
Account Director	Emma Howarth
Account Director	Patrick Netherton
Account Director	Angus Flockhart
Media Planner	Sarah Nugent
Media Planner	Rebecca Stafford
Director	Johnny Hardstaff
Executive Producer	Annabel Ridley
Sound	Dan Weinberg
Music	Colin Smith