| Titolo | Citizen of Light |
| Agenzia | Tugboat |
| Campagna | Citizen of Light |
| Cliente | Citizen Watch Company |
| Marca | Citizen |
| Posted | Novembre 2008 |
| Settore | Orologi |
| Trama | The spot is developed to brand the watchmaker through their technology "Eco-drive". This technology enables the watch to energize from not just solar power but any light from as little as "5 lux", which is just as bright as a lightning bug. The challenge was, how can we symbolize the technology when people will have no idea how little "5 lux" is from the number. |
| Tipo di Media | Televisione e Cinema |
| Lunghezza | |
| Market | Giappone |
| Creative Director | Yasumichi Oka |
| Copywriter | Yasumichi Oka |
| Agency Producer | Runako Satoh |
| Producer | Hiroyuki Taniguchi |
| Production Manager | Noriko Hoshino |
| Director | Shinya Nakajima |
| Direttore della fotografia | Bishin Jumonji |
| Photographer | Shinichiro Nakajima |
| Producer | Yoshifumi Sadahara |
| Editor | Yoshinori Makino |
| Editor | Tsutomu Miyazaki |
| Music | Backslash |
| Music | Yoshiki Tan |
| Media Rep. | Daiko Advertising Inc. |