Studio Number One - "Trolls"

3738

Marca: Studio Number One
Paese: Stati Uniti

Cliente: Studio Number One

Titolo	Trolls
Campagna	Trolls
Cliente	Studio Number One
Marca	Studio Number One
Data di Prima Diffusione/Publicazione	2018 / 10
Settore	Political Party/Candidate
Slogan	Beat-The-Trolls Go-To-The-Polls
Problema	Studio Number One founded by Artist Shepard Fairey and a full Los Angelesproduction team created a thirty-second viral video “Trolls” aimed atDemocratic leaning Millennials who may not vote in the 2018 midterms. AgencyExecutive Producer Virginia Bertholet of Bertholet Integrated Content,Richmond, VA, says this spot is one of a total campaign of 23 spots intendedto grab viewer attention by looking different from typical live actionpolitical videos. “On the whole (political ads) are nicely shot and can bepowerful – but they mostly look the same, using talking heads. I waslooking for a way to visually cut through the clutter and attract neweyes,” she added. “Trolls, written by Creative Director and Copywriter Todd Carey does thisten times over”, Bertholet continues. “Animation can visually get apoint across instantly and help explain more complex ideas in a simplemanner. It’s perfect for political advertising and yet I’d never seen it used before,” she adds. “Trolls goes further and makes me laugh outloud”, she says. The spot was voiced by SNL Alum Laraine Newman and comedytalent Brendon Small.
Tipo di Media	Web Film
Lunghezza	30 seconds
Executive Producer	Virginia Bertholet
Strategist	Ann Glenn
Digital Strategist	Tori Stowers
Digital Strategist	Jackie Niblock
Producer	Debbie Maniscalco
Trade press	Virginia Scripps
Web site & press	Elizabeth Cogar
Assistant	Emma Whitaker
Animator - Animation	Studio Number One
Creative Director, Copywriter	Todd Carey
Producer	Debbie Maniscalco
Account Director	Annie Pham
Art Director	Ian Stoufer
Design Director	Katie McCabe
Graphic Designer	Francisco Reyes Jr.
Animator - Animation	Blacklist Persuade. Change. Influence.
Executive Producer	Andrew Linsk
Animator - Animation	Matt Smithson
Animator - Animation	David Stanfield
Animator - Animation	Igor and Valentine
Voice	Laraine Newman
Voice	Brendon Small
Audio	Lime Studios
Music	Rusty Logsdon
Mixer	Mark Meyuhas
Executive Producer	Susie Boyajan