| Titolo | Innovate or Die Contest |
| Agenzia |
Goodby Silverstein & Partners
|
| Campagna |
Innovate or Die Contest
|
| Cliente |
Specialized Bicycle Components, Inc.
|
| Marca |
Specialized
|
| Data di Prima Diffusione/Publicazione |
2008 / 1
|
| Prodotto |
Innovate or Die Pedal-Powered Machine Contest
|
| Settore | Equipaggiamento sportivo, Sport
|
| Trama | Google, Specialized Bicycles, and Goodby, Silverstein & PartnersBay Area companies that share a passion for innovation, technology and the environmentare excited to announce the winner of the Innovate or Die Pedal-Powered Machine Contest. The contest challenged participants to create a pedal-powered solution for offsetting climate change. When it comes to efficient energy use, the bicycle leaves all other modes of transport in the dust; for the same effort required to walk three miles, a person can easily travel 15 miles by bike. |
| Filosofia | "Aquaduct" was the brainchild of five California-based design students who wanted to address the 1.1 billion people in the world who don't have access to clean drinking water. The pedal-powered machine successfully transports and filters water without burning fossil fuels or wood, which contributes to a reduction in CO2 emissions. To see the winner and five runners-up, go to www.innovate-or-die.com. |
| Tipo di Media |
Poster
|
| Media Rep. |
Carmella Petitt
|
| Media Rep. |
Sunny Gettinger
|
| Media Director |
Christine O'Donnell
|
| Account Manager |
Ashley Weber
|
| Account Manager |
Zoe Kretzschmar
|
| Copywriter |
Nick Prout
|
| Art Director |
Frank Aldorf
|
| Broadcast Producer |
Timothy Plain
|
| Interactive Producer |
Jonathan Percy
|
| Art Director |
Wyeth Koppenhaver
|
| Creative Director |
Rich Silverstein
|
| Animator - Animation |
Colin Trenter
|
| 3D Animator/Compositer |
Colin Trenter
|
| Graphics Producer |
Alison Plansky
|
| Creative Director |
Randy Stowell
|
| Casa di Produzione |
KNI
|
| Interactive Producer |
Erin Dahlbeck
|
