| Titolo | Fullthrottleproof |
| Agenzia | Deutsch NY |
| Campagna | Proofs - Olympus |
| Cliente | Olympus Corporation |
| Marca | Olympus |
| Data di Prima Diffusione/Publicazione | 2008 / 10 |
| Prodotto | E-System DSLR, E-3 |
| Settore | Elettronica di comsumo e Audiovisivi |
| Trama | The campaign establishes a big style and personality that demonstrates the Olympus brand. Each advertisement highlights a specific proof that tells the story of the cameras and also communicates their excellent image quality. The E-System ads feature vibrant imagery captured by Olympus Visionary pro photographers using the company's flagship E-3 camera, inspiring photography enthusiasts and proving the camera's extreme durability and amazing image quality. |
| Filosofia | The Proofs campaign begins in October and will target consumers making purchases in the peak fall/winter buying season. Reaching specific targets, the ads will appear in men's and women's lifestyle, general interest, travel, parenting and photo magazines, including People, Sports Illustrated, ESPN Magazine, National Geographic Traveler, Outside, Real Simple, Popular Photography & Imaging, Outdoor Photographer, Parenting Magazine, and Baby Talk among other titles. The campaign is proof that Olympus lets you capture it all, especially great pictures. |
| Risultato | Two ads emphasize that the E-3 has the world's fastest autofocus and pushes the limits of what can be captured. A visionary, Jay Kinghorn, captured an image of a fast-moving water skier with the word "Fullthrottleproof" featured prominently on the ad. |
| Tipo di Media | Stampa e stampati |
| Market | Stati Uniti |
| Chief Creative Officer | Heh Assoc |
| Group Creative Director | Morgan Carroll |
| Group Creative Director | George Decker |
| Director of Broadcast Production | Jim Frame |
| Photographer | Jay Kinghorn |