Milk - "Milk West - Snack Time"

DDB Canada

DDB Canada Vancouver, Canada

Premi

14234

Marca: Milk
Paese: Canada

Cliente: Milk West

Titolo	Milk West - Snack Time
Agenzia	DDB Canada
Campagna	Snack Time
Cliente	Milk West
Marca	Milk
Data di Prima Diffusione/Publicazione	2015
Filosofia	Advertising to teenagers can be tricky. They spend most of their time online and they hate being forced to watch ads. So, instead of forcing them to watch an ad about milk we decided to create something they’d want to watch. Snack Time is a web series with no traditional branding or call to action. However, every episode centers around milk and the snacks that go best with it. The perfect thing for teens to enjoy in their downtime when they’re relaxing, and probably thinking about having a snack.
Tipo di Media	Case Study
Lunghezza	118 seconds
Media (Agency side)	OMD Vancouver
Strategic Planner	Robert Newell
Associate Creative Director	Neil Shapiro
Copywriter	Neil Shapiro
Executive Creative Director	Cosmo Campbell
Client Services Director	Patty Jones
Account Director	Svetlana Connolly
Creative Director	Josh Fehr
Art Director	John Larigakis
Executive Creative Director	Dean Lee
Agency Producer	Matthew Sy
Account Executive	Natasha D'Souza
Strategic Planner	Matthew Nelson
Social Media Strategist	Derek Lau
Social Media Strategist	Jacqueline Lee
Media (Agency side)	Diana Walter
Sound Design Company	Craig Warrian
Voice	James Heguchi
Voice	Adrian Petrew
Voice	brian drummond
Voice	Donny Lucas
Voice	Jason Simpson
Voice	Kelly Sheridan
Animator - Animation	Todd Ramsay
Animator - Animation	Svend Gregori
Animator - Animation	Jon Izen
Animator - Animation	Vincenzo Zumpano
Animator - Animation	Brad Gibson
Animator - Animation	Daniel Falk
Audio	Wave Productions
Image Design	Yeti Farm Creative