| Titolo | Fake |
| Agenzia | J. Walter Thompson London |
| Campagna | Fake |
| Cliente | Kimberly-Clark Worldwide, Inc. |
| Marca | Andrex |
| Posted | Gennaio 2009 |
| Settore | Carta Igienica, fazzoletti di carta |
| Problema | Although most toilet paper shoppers agree that Andrex is higher quality, they sometimes buy other brands when tempted away by price and promotions The job at hand, then, was to remind shoppers why using Andrex is not something they should compromise. The message of the TV was that the Andrex brand has no substitute. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Editing Company | Marshall Street Editors |
| Executive Creative Director | Russell Ramsey |
| Creative Director | Dominick Lynch-Robinson |
| Art Director | Roydon Turner |
| Copywriter | Jamie Thompson |
| Agency Producer | Eira Ellis |
| Account Planner | Sophie Lewis |
| Account Planner | Jennifer Baldwin |
| Account Director | Tamara Holland-Martin |
| Account Director | David Laffan |
| Director | Martin Brierley |
| Casa di Produzione | Bare Films |
| Editor | Kate Owen |
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