| Titolo | The Secret Den |
| Agenzia | J. Walter Thompson London |
| Campagna | Onwards |
| Cliente | HSBC |
| Marca | HSBC |
| Data di Prima Diffusione/Publicazione | 2017 / 1 |
| Settore | Istituti di Credito |
| Problema | Drive overall brand consideration for HSBC. Increase awareness and consideration for HSBC’s products and services. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Sound | 750mph |
| Marketing Director | Chris Pitt |
| Advertising Manager | Charis Marr |
| Executive Creative Director | Russell Ramsey |
| Creative Director | Chas Bayfield |
| Creative Director | Dave Jenner |
| Creative Team | Chas Bayfield |
| Creative Team | Dave Jenner |
| Account Planner | Omar El Gammal |
| Business Director | David Clyde |
| Account Director | Patrick Netherton |
| Account Manager | Sophie Christiansen |
| Account Manager | Eloise Liddell |
| Agency Producer | Charlotte Jude |
| Assistant Agency Producer | Edmund Thorn |
| Creative Producer | Anna Henderson |
| Director | Louis Sutherland |
| Direttore della fotografia | Marty Williams |
| Casa di Produzione | The Sweet Shop |
| Production Company Producer | Anna Stuart |
| Executive Producer | Spencer Dodd |
| Executive Producer | Fiona King |
| Editor | Simon Price |
| Sound | Andy Humphries |
| Post Produzione | Tom Cole |
| Post Produzione | MPC London |
| Colorist | Matthieu Toullet |
| Footage | MPC London |
| Special Effects / VFX | Alexander Gabucci |
| Special Effects / VFX | MPC London |