| Titolo | Obsession |
| Agenzia | Wieden + Kennedy |
| Campagna | Cause It's Racing - ESPN |
| Cliente | ESPN, Inc. |
| Marca | ESPN |
| Data di Prima Diffusione/Publicazione | 2010 / 7 |
| Prodotto | NASCAR: The Sprint Cup |
| Settore | Sport di Squadra, eventi sportivi |
| Slogan | 'Cause It's Racing |
| Trama | This is the anthem, our tribute to the men of NASCAR and the terrifyingly impossible trials they lock horns with every day. To the uninitiated, it is an unprecedented look into the feral, dog-eat-dog world of racing. To the fans, Invincible is our way of honoring the time-old traditions that they respect and love. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Stati Uniti |
| Editing Company | Spot Welders |
| Special Effects / VFX | The Mill New York |
| Executive Creative Director | Kevin Proudfoot |
| Executive Creative Director | Jerome Austria |
| Creative Director | Stuart Jennings |
| Director | Rupert Sanders |
| Casa di Produzione | Morton Jankel Zander (MJZ) |
| Account Director | Brandon Pracht |
| Account Executive | Francine Li |
| Agency Producer | Dan Blaney |
| Account Manager | Matthew Mauriello |
| Account Manager | Mark Williams |
| Editing Company | WORK, Inc. |
| Creative Director | Brandon Henderson |
| Sound Design Company | Trinitite Studios |
| Music Production | Trinitite Studios |
| Art Director | Keiji Ando |
| Art Director | Phil Chang |
| Copywriter | Eric Collins |
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