| Titolo | For Every Kind |
| Agenzia | AMV BBDO |
| Campagna | For Every Kind |
| Cliente | Royal Society for the Prevention of Cruelty to Animals International |
| Marca | RSPCA |
| Data di Prima Diffusione/Publicazione | 2024 / 4 |
| Settore | Animal Rights/Safety/Adoption |
| Filosofia | a new purpose was crafted to inspire people to support the RSPCA and the animal welfare cause: "Inspire everyone to create a better world for every animal." This purpose was then tested using the Loops technology platform, gathering feedback from thousands of individuals both within and outside the organisation. This ensured that the purpose truly reflected the RSPCA's values and would resonate with supporters, internal teams and the wider public. |
| Problema | For more than two centuries, the RSPCA has been pushing boundaries and raising standards to help animals live fairer and better lives. Now, in a pivotal moment, the charity introduces a new strategy designed to respond to the growing challenges faced worldwide and inspire a million acts of kindness for animals. To define its next 200 years, the organisation has partnered with global branding agency Jones Knowles Ritchie (JKR) to unveil a new purpose, positioning and branding. The charity has also tasked creative agency AMV BBDO to bring its new strategy to life through a powerful and empathetic brand platform. JAA delivered the media strategy and buying, which includes TV, Cinema, OOH and Digital; a launch partnership with Channel 4, Studio Lambert and Gogglebox will kick off the campaign. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Colonna sonora | Respect |
| Advertising Manager | Olivia Reid |
| Advertising Manager | Louise Stevens |
| Advertising Manager | Zoe Lomax |
| Advertising Manager | Sarah Durbin |
| Creative Director | Jack Smedley |
| Creative Director | George Hackforth-Jones |
| Chief Creative Officer | Nicholas Hulley |
| Chief Creative Officer | Nadja Lossgott |
| Creative Team | Sophie Beard |
| Creative Team | Mike Kennedy |
| Designer | Kate Whitley |
| Agency Account Team | Alex Bird |
| Agency Account Team | Henrietta Corley |
| Agency Account Team | Georgia Phillips |
| Agency Producer | Edwina Dennison |
| Agency Producer | Tara Megson |
| Agency Producer | Polly Lowles |
| Agency Producer | Joe Sloane |
| Account Planner | Margaux Revol |
| Account Planner | Kerrie Boyes |
| Casa di Produzione | Somesuch |
| Production Company Producer | Elly Camisa |
| Executive Producer | Chris Watling |
| Director | Raine Miller |
| Post Production | Untold Studios |
| Post Produzione | Ella Glazer |
| Executive Producer | Tom Igglesden |
| Creative Director | Tom Raynor |
| VFX Artist | Adam Grint |
| CG Lead | Kanishk Chouhan |
| Sound | Sound Tree |
| Sound Engineer | Luis Almau |
| Audio | Jay James |
| Singer | Aretha Franklin |