Marmite - "Perfume"

adam&eveDDB

adam&eveDDB London, Regno Unito

8461

Titolo	Perfume
Agenzia	adam&eveDDB
Campagna	Marmite Cereal Bars Launch - Unilever
Cliente	Unilever
Marca	Marmite
Data di Prima Diffusione/Publicazione	2010 / 3
Settore	Breakfast Cereals
Filosofia	The new products have already bewildered some unwitting members of the public after footage of the Marmite Perfume and the Marmite Fabric Softener appeared online. This prompted a storm of comment on cyberspace. But the campaign is soon revealed as a hoax. The real product being launched is the new Marmite Cereal Bar - the world’s first savoury cereal bar. The advertisements will re-appear with a sticker featuring the savoury snack. The copy will admit that the spoof products may have been a step too far, even for marmite fanatics but asks the audience if the same can be said of the world’s first savoury cereal bar?
Problema	Launch Marmite's latest new product and post the question: this time, have they gone too far?
Tipo di Media	Esterna
Market	Regno Unito
Art Director	Grant Parker
Art Director	Victor Monclus
Copywriter	Will Lowe
Account Planner	Georgia Challis
Photographer	Sarah Maingot
Digital Retoucher	Gutenberg Networks
Advertising Manager	Debbie Bird
Advertising Manager	Tom Denyard