Bridgestone - "Driveguard (30s)"

J. Walter Thompson London

J. Walter Thompson London London, Regno Unito

Premi

4909

Marca: Bridgestone
Paese: Regno Unito

Cliente: Bridgestone Corporation

Titolo	Driveguard (30s)
Agenzia	J. Walter Thompson London
Campagna	Driveguard
Cliente	Bridgestone Corporation
Marca	Bridgestone
Data di Prima Diffusione/Publicazione	2016 / 4
Settore	Tires, Accessories, Oil, Petrol, Gasoline
Trama	A car races down a mountain road for an appointment with destiny in the form of a rusty nail. “Somewhere out there,” says the narrator, “there’s a puncture with your name on it.” But an innovative tyre lets you drive on for 50 miles, even when the nail has done its worse. The tyre, the narrator adds, “has our name on it”. Bridgestone.
Filosofia	Shot across four days in Slovenia, the films see a mother embarking on a journey through mountainous terrain in treacherous conditions. With her children in the back facing a potentially fatal situation, tension mounts as the family continues driving through the desolate area until the car collides with one of the hazards. Following a moment of deathly silence, the family continues driving towards the safety of home thanks to Bridgestone’s cutting-edge tyre technology.
Tipo di Media	Televisione e Cinema
Lunghezza	30 seconds
Casa di Produzione	Bang TV
Post Produzione	Absolute Post
Executive Creative Director	Ian Thomas
Managing Partner	Derek Turner-Smith
Head of TV	Danielle van Berkel
Production Services	BAS production
Producer	Tom Whitehead
Executive Producer	Jeremy McWilliams
Photographer	Callan Green
Prod Coordinator	Max BangTV
Service Co Prod	Andrej Caruso
Editor	Joe Parsons
Colorist	Matt Turner
Sound Design	Vaudeville Sound
Music Composer	Ray Harman