| Titolo | The Tree |
| Agenzia | Leo Burnett |
| Campagna | Here’s to What Matters |
| Cliente | McDonald's |
| Marca | McDonald's |
| Posted | Agosto 2014 |
| Settore | Ristoranti e Fast Food |
| Slogan | Here's to what matters |
| Tipo di Media | Televisione |
| Lunghezza | |
| Audio Post Production | 750mph |
| Post Production | MPC LDN |
| Media Agency | Manning Gottlieb OMD |
| Executive Creative Director | Justin Tindall |
| Director | Joshua Neale |
| Copywriter | Jon Fox |
| Art Director | Rik Brown |
| Creative Director | Graham Lakeland |
| Creative Director | Richard Robinson |
| Strategic Planner | Josh Bullmore |
| Production Company Producer | Ben Roberts |
| Strategic Planner | Kathryn Armstrong |
| Editor | Tim Hardy at Stitch |
| Direttore della fotografia | Steve Annis |
| Music | MPM London |
| Casa di Produzione | Smuggler |
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