UNICEF - "How tall are you"

Ogilvy South Africa

Ogilvy South Africa Bryanston, Sud Africa

3285

Titolo	How tall are you
Agenzia	Ogilvy South Africa
Campagna	How tall are you
Cliente	UNICEF
Marca	UNICEF
Posted	Settembre 2008
Settore	Istituzioni/Associazioni
Slogan	Children only have to be this tall to fight
Filosofia	The way to get the attention of any parent is through their children. And this is what we set out to do. Target Audience The "standees" were targeted at adults with children. They worked by drawing the children in and as a result the accompanying adults as well. As the children interacted with the "standees" they became part of the execution and their parents got hit by the full impact of the message.
Problema	UNICEF reports that there are welll 250 000 children in armed forces around the world. Our objective was to draw up people's attention to this fact and drive them to the UNICEF website where they would find more information on the Coalition to Stop the Use of Child Soldiers. All in engaging and cost effective way.
Risultato	The "standees" generated a lot of interest from children and adults alike. HITS on the UNICEF website also increased over two month campaign duration.
Tipo di Media	Esterna
Art Director	Gavin Dexter
Creative Director	Fran Luckin
Executive Creative Director	Gerry Human
Illustrator	Clive Kirk
Photographer	Tristan McClaren
Copywriter	Tseliso Rangaka