Areej Mahmoud
Screenwriter/Director at Studio Humbaba
Dubai, Emirati Arabi
TitoloKeep The Flame Alive
Agenzia
Campagna Keep The Flame Alive
Cliente Diageo
Marca Johnnie Walker
PostedMarzo 2015
Settore Whisky, Gin, Vodka
Trama In 2014 the Lebanese, who are known for their unwavering spirit of resilience in front of adversity, had given up hope in their country once again. We needed to remind the Lebanese of what they were made of. The campaign film was conceived entirely as a fable where a resilient flame defies a menacing storm. A battle of symbolic elements whereby the flame fends off increasing and incessant attacks of a storm jealous of its opponent’s courage. Triumphant, the flame finally says ‘Storms shall always pass but the fire inside burns on’.
Tipo di Media Case Study
Lunghezza
Market Libano
Chief Creative Officer
Executive Creative Director
Creative Director
Director
Art Director
Creative Director
Account Director
Account Director
Copywriter
Casa di Produzione
Digital Strategy

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