Anthony Chelvanathan
Group creative director/Art Director at Leo Burnett
Toronto, Canada
TitoloPetal Paint
Agenzia
Campagna Petal Paint
Cliente JAT Holdings
Marca JAT Holdings' Petal Paint
Data di Prima Diffusione/Publicazione 2018 / 8
Settore Pitture, pennelli, prodotti per la cura del legno, adesivi
Trama In Sri Lanka, flowers are offered at temple altars to represent the fragility of life. Naturally, the flowers don’t last long. But Petal Paint offered a solution. The paint was made by extracting the pigment contained in flower offerings. It was then used to restore temple art, giving flowers a new purpose beyond a single offering and allowing them to live forever on temple walls.

Petal Paint was made by extracting the pigment contained at flower offerings in Sri Lankan temples. The paint was then used to restore temple art, giving flowers that normally wither a sort of immortality.
Tipo di Media Televisione
Lunghezza
Casa di Produzione
Creative Agency
Global Chief Creative Officer
Chief Creative Officer
Art Director
Executive Creative Director
Designer
Executive Creative Director
Executive Creative Director
Creative Director
Art Director
Associate Creative Director
Art Director
Copywriter
Copywriter
Copywriter
Illustrator
Managing Director
Chief Executive Officer (CEO)
Director
Group Head, Broadcast Production
Director, Broadcast & Photography Production
Group Head, Digital Art Production
Agency Executive Producer
Print Producer
Director
Head of Operations
Senior Manager, Brand Planning
Photographer
Photographer
Studio Artist
Editor
Post Produzione
Music House
Online Studio
Media Agency
PR Agency
Designer
Idea Creation

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