Mohamed BARECHE
Executive Creative Director at Horizon FCB
Dubaï, Emirati Arabi
TitoloForest
Agenzia
Campagna KitKat breaks matter
Cliente Nestlé
Marca KitKat
Data di Prima Diffusione/Publicazione 2023 / 6
Settore Cioccolata, Barrette, chewing-gum
Trama With its latest campaign, KitKat has managed to capture some snapshots from our daily life, with 8 different instruction messages (5 in English and 3 in Arabic) that were written by design without the punctuation, to show the audience, the unexpected side of what will happen when we forget to add breaks. A fresh and different approach that demonstrates the importance of a KitKat break
Tipo di Media Stampa e stampati
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