| Titolo | Athlete Heart |
| Agenzia | Sra. Rushmore |
| Campagna | The Best of Us - Olympics |
| Cliente | International Olympic Committee |
| Marca | olympic.org |
| Posted | Luglio 2008 |
| Settore | Sport di Squadra, eventi sportivi |
| Slogan | The best of us |
| Problema | the objective of the IOCs 2007/8 promotional campaign is to communicate the key Olympic values of Excellence, Friendship and Respect to a global youth audience. |
| Risultato | The global campaign will be rolled out in a phased approach in the run-up to the Beijing 2008 Olympic Games and beyond. |
| Tipo di Media | Stampa e stampati |
| Advertising Manager | Melinda May |
| Executive Creative Director | Miguel García Vizcaíno |
| Creative Director | Carlos Alija |
| Art Director | Jesús Morilla |
| Account Planner | Laura Sampedro |
| Account Manager | Clemente Manzano |
| Account Manager | Carlos Solchaga |
| Account Manager | Rocio Cáceres |
| Agency Producer | Paul Severn |
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