Corona Hard Seltzer Limonada - "Say ‘Hola’ to Corona Hard Seltzer Limonada!"

MullenLowe Los Angeles

MullenLowe Los Angeles El Segundo, Stati Uniti

5661

Titolo	Say ‘Hola’ to Corona Hard Seltzer Limonada!
Agenzia	MullenLowe Los Angeles
Campagna	Say ‘Hola’ to Corona Hard Seltzer Limonada!
Cliente	Corona
Marca	Corona Hard Seltzer Limonada
Data di Prima Diffusione/Publicazione	2021 / 7
Settore	Soft drinks, acque toniche
Filosofia	To celebrate the launch of Corona Hard Seltzer Limonada, the brand brought its signature Mexican flavor to the Las Vegas Strip where people were asked to order a Corona Hard Seltzer Limonada - en español. Using an interactive, voice-activated vending machine, the brand tested consumers’ Spanish skills by asking them to say- “Dame una Corona Hard Seltzer Limonada, por favor.” Those who got it right received a free sample of the new product, and those who missed the mark were given a free one-month subscription of Duolingo Plus to practice their Spanish for the next time they want to order a Limonada.
Tipo di Media	Case Study
Lunghezza	60 seconds
Casa di Produzione	Own The Light
Executive Creative Director	Carlos Alija
Executive Creative Director	Laura Sampedro
Creative Director	Patrick Simkins
Associate Creative Director	Marcelo Maciel
Associate Creative Director	Renato Barreto
Executive Producer	Ian Midura
Post Supervisor	Dima Kovalchuk
Direttore della fotografia	Dennis Mulyar
Editor	Christian Acosta
Editor	Leo Akagi
Director of Business Affairs	Davina Turnbull
Technical Director	Blaze Sanders
Strategist	Sheida Karami
Account Director	Chris Pereira
Director Of PR	Erica Samadani
PR Account Director	Francisco Aguirre