Ethos travel - "The Calendar 2"

McCann London

McCann London London, Regno Unito

10875

Titolo	The Calendar 2
Agenzia	McCann London
Campagna	The Calendar
Cliente	Ethos travel
Marca	Ethos travel
Posted	Novembre 2016
Settore	Organizzazione viaggi
Trama	January is a busy month. For travel companies’ communications and anyone having to face the classical post-holiday workload. So, to cut through, on the first payday of 2016 we launched a print campaign comprising 5 executions tapping into these post-holiday frustrations. We created a new typography made of calendar invitations. The objective was to stay true to the look of actual calendars, look familiar, and be as legible as possible. The overloaded calendars communicated our message, manipulated to spell out words expressing that feeling a stuffed schedule can often provoke, such as ‘FML’ - screaming it’s time to get away.
Problema	Ethos Travel create tailor made tours, bespoke itineraries and once in a lifetime experiences.
Tipo di Media	Esterna
Chief Creative Officer	Rob Doubal
Chief Creative Officer	Laurence Thomson
Creative Director	Jean-Laurent Py
Creative Director	Sébastien Boutebel
Copywriter	Jean-Laurent Py
Copywriter	Jess Mallett
Copywriter	Mike Oughton
Art Director	Sébastien Boutebel
Art Director	Michael Thomason
Designer	Carl Warren
Designer	Michael Thomason
Designer	Colin Lee
Designer	Tristan Dunk
Art Supervisor	Michael Thomason
Project Manager	Metz Fasano
Creative Producer	Sarah-Louise van Uden
Account Director	AJ Coyne
Account Manager	Charlotte Habin
Account Executive	Charlotte Walters
Print Producer	Liam White