Ella's Kitchen - "Give a Sprout"

Havas London

Havas London London, Regno Unito

7451

Questo spot fa parte della collezione ACT Responsible

Marca: Ella's Kitchen
Paese: Regno Unito

Cliente: Ella's Kitchen

Titolo	Give a Sprout
Agenzia	Havas London
Campagna	Give a Sprout
Cliente	Ella's Kitchen
Marca	Ella's Kitchen
Data di Prima Diffusione/Publicazione	2014 / 12
Settore	Alimentari
Trama	Ella’s Kitchen, the organic baby and children’s food brand, is asking families to give a virtual sprout to a friend or loved one this Christmas to raise a smile and funds for children’s charity Kids Company. Sprouts are ignored and left behind on dinner plates. The tongue-in-cheek film asks people to give sprouts a home this Christmas by going onto the Ella’s Kitchen website
Filosofia	People can pick their own virtual sprout on the site and send some to their friends and loved ones by entering their email address and donating £2 to Kids Company via text. These donations will go towards helping to alleviate the plight of the thousands of children living in food poverty in the UK. The six virtual sprouts, designed to be fun for kids and adults alike, each have a name and their own individual characters. They include a pirate sprout called Captain Sprout-about, an astronaut called Astro Sprout, and Mary Christmas, a sprout obsessed by Christmas. In return for being chosen, the sprouts provide updates to recipients on their stories and adventures in the run-up to Christmas.
Tipo di Media	Web Film
Lunghezza	61 seconds
Creative Director	Andy Mcananey
Creative Director	Christian Sewell
Art Director	Gareth Gray
Copywriter	Sam Shepherd
Account Director	Nick Lee
Agency Producer	Amanda Newall
Photographer	Gareth Gray
Editor	Richard Barnett
Designer	Naomi Bassey
Designer	Jamie Craven