Thorpe Park - "Happy Bloody 10th Birthday THORPE PARK Fright Nights"

MullenLowe UK

MullenLowe UK London, Regno Unito

8568

Titolo	Happy Bloody 10th Birthday THORPE PARK Fright Nights
Agenzia	MullenLowe UK
Campagna	Happy Bloody 10th Birthday THORPE PARK Fright Nights
Cliente	Thorpe Park
Marca	Thorpe Park
Posted	Ottobre 2011
Settore	Parchi di attrazione, parchi Zoologici
Filosofia	The challenge is to try and blow out all the candles on the THORPE PARK Fright Nights 10th Birthday cake by blowing into your microphone. What the viewer doesn’t know is that the cake is no ordinary cake; a shocking surprise lies in wait. While you are watching the horror video, you are also being filmed and recorded by your webcam and microphone so that your scare moment can be recorded and posted into the Fright Nights gallery. You can then share the invitation with your friends to try and scare them and watch their reactions. Each person who adds the application to their Facebook profile is entered into a competition to win Ultimate Fastrack Tickets to THORPE PARK’s Fright Nights.
Tipo di Media	Interattivo
Agency Producer	Nick Peers
Director	Ben Whitehouse
Project Manager	Steven Hart
Account Planner	Niki MaCartney
Creative Team	Stefan Van Zoggel
Creative Team	Neil Ritson
Creative Director	Andy Mcananey
Creative Director	Christian Sewell
Advertising Manager	Ryan Dixon