Shawn King
VP, Executive Creative Director at Extreme Group
Halifax, Canada
TitoloHockey Kid
Agenzia
Campagna PTSD
Cliente Mental Health Foundation of Nova Scotia
Marca Mental Health Foundation of Nova Scotia
Data di Prima Diffusione/Publicazione 2018 / 2
Settore Pubblica sicurezza, salute, igiene
Slogan PTSD isn't always born on a battlefield.
Trama PTSD isn't just born on a battlefield, it can come from any trauma that an individual may experience in life. This campaign highlights that idea by using everyday people made to look like green army men in a hope to get people talking about the issue and raise awareness around mental health and those living with PTSD.
Tipo di Media Stampa e stampati
Copywriter
Creative Director
Art Director
Account Director

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