Titolo | Hockey Kid |
Agenzia | Arrivals + Departures |
Campagna | PTSD |
Cliente | Mental Health Foundation of Nova Scotia |
Marca | Mental Health Foundation of Nova Scotia |
Data di Prima Diffusione/Publicazione | 2018 / 2 |
Settore | Pubblica sicurezza, salute, igiene |
Slogan | PTSD isn't always born on a battlefield. |
Trama | PTSD isn't just born on a battlefield, it can come from any trauma that an individual may experience in life. This campaign highlights that idea by using everyday people made to look like green army men in a hope to get people talking about the issue and raise awareness around mental health and those living with PTSD. |
Tipo di Media | Stampa e stampati |
Copywriter | David Sullivan |
Creative Director | Shawn King |
Art Director | Jeffrey Simpson |
Account Director | Jennifer Sutherland |