Mihnea Gheorghiu
Global executive creative director at Publicis Italy
Milan Area, Italy, Italia
TitoloGreen Endorsement
Agenzia
Campagna Green Endorsement
Cliente Green Endorsement
Marca Green Endorsement
Data di Prima Diffusione/Publicazione 2016 / 4
Settore Fondazioni caritatevoli, Volontariato
Filosofia Romania’s forests are disappearing and we’re missing the volunteers to plant them back, because younger people are more interested in their future and getting the right job. So, we created Green Endorsement, the certificate that makes volunteering count when applying for a job. To get the certificate, young people would have to volunteer.We got 30 of the largest and most desirable employers in Romania to recognize the certificate. Then, we launched Green Endorsement on the biggest professional networks and job portals in the country to attract youngsters and new companies.
The Case study titled Green Endorsement was done by Publicis Bucharest advertising agency for Green Endorsement in Romania. It was released in Apr 2016.
Tipo di Media Case Study
Lunghezza
Art Director
Executive Creative Director
Creative Director
Account Director
Copywriter
Casa di Produzione

People related to this work

Talent you might be interested in

Trending

Create a free Talent profile and become a member of AdForum

Get Started