Snyder's of Hanover Nashville Hot - "Left Me For Pretzels"

Saatchi & Saatchi NY

Saatchi & Saatchi NY New York, Stati Uniti

4813

Marca: Snyder's of Hanover Nashville Hot
Paese: Stati Uniti

Cliente: Campbell's

Titolo	Left Me For Pretzels
Agenzia	Saatchi & Saatchi NY
Campagna	Snyder's of Hanover Nashville Hot Left Me For Pretzels
Cliente	Campbell's
Marca	Snyder's of Hanover Nashville Hot
Data di Prima Diffusione/Publicazione	2023 / 7
Settore	Patatine fritte
Filosofia	Snyder's of Hanover® is turning up the heat this summer with a flavor that has made its mark on the fried chicken scene: Nashville Hot. Snyder's of Hanover® Nashville Hot Pretzel Pieces are seasoned with the fiery heat of chili pepper and a tangy touch of pickle flavor to capture that bold, signature Nashville Hot taste. This namesake flavor is a new favorite among Gen Z, Millennials and Gen X, according to recent consumer research from Circana. Snyder's of Hanover Nashville Hot Left Me For Pretzels Snyder's of Hanover Nashville Hot Left Me For Pretzels To support the launch, country singer and larger-than-life chicken crooner, Travis Byrd is releasing "Left Me For Pretzels," a heartbreaking ballad about how his beloved Nashville Hot flavor is leaving him for new Snyder's of Hanover® Nashville Hot Pretzel Pieces, on TikTok. Fans are encouraged to view and interact with the post. Select fans will receive a limited-edition vinyl of the new country hit. When asked about the breakup that inspired the track, Byrd replied, "I just wish they weren't so dang good together." Snyder's of Hanover® Nashville Hot Pretzel Pieces are available now at retailers nationwide including Target, Walmart, Kroger, and more, in a 11.25 oz. bag for an SRP of $4.79. Be sure to check out the song on social media by visiting @SnydersofHanover on TikTok and @Snyders_Hanover on Instagram and tag us to show how you're enjoying Snyder's of Hanover® Nashville Hot Pretzel Pieces
Tipo di Media	Interattivo
Lunghezza	176 seconds
Colonna sonora	'Left Me For Pretzels' by Travis Byrd
Chief Marketing Officer (CMO)	Janda Lukin
Advertising Manager	Chris Tutor
Advertising Manager	Brandon Goodman
Advertising Manager	Bethridge Toovell
Advertising Manager	Lara Nicotra
Advertising Manager	Brian McCloskey
Advertising Manager	Kara Colety
Advertising Manager	Matt Venutrella
Advertising Manager	Nick Hammit
Chief Creative Officer	Marcos Kotlhar
Executive Creative Director	Dustin Tomes
Executive Creative Director	Nick Kaplan
Creative Director	Evan Schultz
Associate Creative Director	Marie Strycharz
Associate Creative Director	Pedro Sampaio
Associate Creative Director	Emily Galvin
Copywriter	Danny Todesca
Copywriter	Jake Marchant
Agency Executive Producer	Mary Morgan
Broadcast Producer	Reid Pierce
Business Affairs Manager	Mike Heaton-Grill
Vice President (VP)	Caitlin Reynolds
Account Director	Rebecca Hickman
Account Executive	Kristina Renaud
Project Manager	Jessica Nazzareno
Strategy Director	Kris Weldon
Strategist	Ali Gomez
Media Agency	Spark Foundry
Chief Executive Officer (CEO)	Sarah Kramer
Account Manager, Media	Jennifer Byrnes
Media Director	Rebecca Kantor
Media Planner	Madison Kopack
Social Director	Jordan Arenas
Director	Sheena Brady
Producer	Annalise Rowane
VFX/Post Production	PXP Studios
Editor	Matt Slamowitz
Editor	Julia Marshall
Assistant Editor	Doug Zaner
Editorial Producer	Michelle Rand
Music / Sound Design	Overcoast
PR Agency	Zeno Group
PR Account Supervisor	Gina Petraglia
Singer	Travis Byrd